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As Sunseeker developed its first high performance boats, so a complementary style began to be apparent. A range of boats was evolving that shared similar physical characteristics. Angular shapes on the superstructure matched the high decks and steep-chined hulls. This aggressive styling was sympathetic to the performance qualities of the boats, and met the mood of customers of the time. Now you could certainly recognise a Sunseeker at a glance - always believed by Sunseeker to be of fundamental importance in developing a successful brand. What became known as 'High Performance' styling can perhaps first be seen in the remarkable XPS 34, which was developed on the same lines as the world's most successful racing boat of the time, designed by Don Shead. Another first, Sunseeker had succeeded in creating a production boat that married a pleasure boat with a racing hull. Having learned valuable lessons from the development of the Monaco 12m, Sunseeker introduced the very impressive and extremely popular San Remo 33. Broader in the beam, more space made this a comfortable cruiser, though she still shows the rakish appearance of the range. The Cobra 39, capable of 50 knots and clearly aimed at the performance market, continued the chain of innovations, being the first Sunseeker with triple diesels. The launch of the Jamaican 35 introduced Sunseeker's first flybridge yacht. The boating industry generally had become so caught up in producing the boats it wanted to build, that little thought had been given to how people were actually using their boats. Sunseeker saw what was happening - that large cockpits were wanted to take lots of people; that only occasional overnight accommodation was required; that the emphasis should be on total enjoyment - on fun and high performance. The San Remo was a wide and comfortable four-cabin boat that was immediately recognised as a pure pleasure machine - as over 300 owners have found. Two things were becoming very clear; that every Sunseeker oozed style, and that each model was, above all, a practical boat that could deliver everything it promised. A philosophy that holds true today.
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